To be or not to be…social, that is the question.
Should you take your business into the realm of social media?
Simple answer: YES!!!
This is the age of social media. You need to be where the clients are and they are on social media.
Think of social media like a party.
|You’re invited, but you don’t know everyone that’s going to be there.||You’re invited, but you don’t know everyone that’s going to be there.|
|You may be able to get a friend to give you a ride to the party.||Get someone to help you get a social media account setup. Start with just one. You are only at one party at a time, start with just one social media platform at a time.|
|Your friend introduces you to some of their friends.||Find a friend on social media and look at their friend lists.|
|You stand around in a group and everyone is talking, but you. You’re Listening.||Everyone on social media is making posts, but you. You’re Listening.|
Listening is a very good place to start with your social media presence.
Victoria Edwards wrote a nice article about Why Social Media Listening is Important for Business.
|Listening gives you a chance to learn about this new group of people.||Listening gives you a chance to learn about this new group of people.|
|You make a comment when you find your opening.||You make a comment when you find your opening.|
|At this moment, the cute guy or girl notices you and asks “who are you again, and what do you do?” Your heart sinks and you gulp….thank goodness you’ve been practicing your elevator speech so you can recover quickly and still make a great first impression.||At this moment, someone responds to your comment. This is your chance for further engagement and to show your knowledge. Depending on the engagement, an elevator speech might work well here too.|
|Your friend smiles and leaves the group because you’ve got it all under control now.||Your friend takes off, you’ve got it all under control now.|
|You continue standing with that group as others come and go meeting new people all evening.||You continue with that social media platform. meeting new people all evening.|
Social media can be addicting. So set some realistic time limits for yourself. Many times I’ll just pop into Twitter and the next thing I know it’s several hours later.
|Someone new comes into your group, let’s call him John, you introduce yourself and John says that they were just talking about you in the other room.||You’re surfing your social media platform and find that someone posted something about you and your business.|
|Turns out someone at the party recognized you and gave you a great compliment. John just had to meet you.||Turns out someone visited your business and gave you a great review. You are now present to thank them graciously and be available and easier to contact for others to meet you and find your business.|
People will talk and are talking about you. Now, they do it on social media. Whether the information is good or bad, it is important for you to be aware and respond.
Jayson DeMeers wrote a very helpful article on Huffington Post about How to Use Social Media Listening to Build Brand Loyalty.
|Your friend comes back and says it’s time to go home. Party’s breaking up.||Your friend comes back and says it’s time to log off. You’ve just experienced the time warp of social media.|
|Next weekend, your friend takes you to a different party.||You sign up for a different social media account.|
|Some people at this party recognize you from the party from last weekend and you feel comfortable starting the evening off catching up with them.||Some of the friends from the first social network are also on the new one. Find them first to get the hang of the new platform.|
|Having fun and socialize!||Having fun and socialize!|
|Build a reputation||Build a reputation|
|Before long you will be the life of the party! And be the one bringing new people to the party.||Before long you will be active on multiple platforms and helping others get started in the world of social media.|
So the next time your friend wants to take you to a party, just go and have fun.
To be or not to be social – there is no question.