Future Implications


Just as there are advancements made in the field of massage therapy as it concerns massage techniques, strategies, treatment protocols, and legal issues, there will also be changes to how massage therapists can use social media to market their business. Whether you are a solo practitioner or work with others in an office or spa, incorporating a social media marketing strategy into your marketing efforts is important for the life of your business.

Change can be good. Change can make us more productive. But if you think of change as too scary a concept, let’s call it an adjustment. Let’s look at some ways in which you can adjust your business to include new technology and social media to make your business better. As speaker Robert Stevenson says, “In business you have to ADJUST to competition, technology, economic issues, healthcare issues, rising expenses, changes in media advertising, changing demographics of customers, and availability of workforce … to name just a few.”[1]

iphone-androidBefore computers we had to make appointments with paper and pencil on a physical calendar over the phone. Now, clients can go online and book appointments for themselves. Setmore and Schedulista have online scheduling programs specifically for massage therapists.  Both of these services allow you to connect your online schedule to your Facebook business page, so clients can visit you on Facebook and book their appointment straight from there! And you can view your schedule right from your smart phone. Now that is convenient. This new advancement in technology has changed client behavior. Are you making the most out of your Facebook page?

In an earlier blog post, I mentioned that according to a 2012 AMTA survey, over 80% of massage therapists are on Facebook, but only 36% used social media to stay in touch with clients. Here is a great opportunity to be different from the competition, set yourself apart from the rest. Your clients are out there on social media, you should be too. A whopping 97% of consumers now use online media when researching local products or services.[2] If you don’t have a social media marketing strategy, get one. Feel free to email me is you have any questions on how to go about doing this.


It will be important, as you move forward with social media marketing, to keep an eye on the technological advancements that occur.  Look at what your business needs and find a tool that provides that service. Who would have thought ten years ago that there would be a service like Zeel.  Zeel is a Massage On-Demand app (free) for a smart phone. Clients download the Zeel app and can book same-day, in-home massages with licensed and vetted therapists. Therapists signup and join the Zeel network of therapists. Currently Zeel is only available in NYC, Long Island, the Hamptons, Los Angeles, San Francisco and Miami areas, but it is growing fast. This change in consumer behavior created the need for new technology. Are you keeping up?

As technology continues to change and improve, this will impact our behavior and how we do things, including simple things like making appointments, these changes in our client’s world, demand that massage therapists keep up to date so we are in the best position to reach our clients with our marketing efforts.

If you are not reaching your goals with your business, it’s time to adjust your actions.

[1] Stevenson, R., (2014). Adjust vs. Change. Retrieved 11/5/14 from http://seekingexcellence.wordpress.com/2014/08/26/adjust-vs-change/.

[2] Retrieved 11/5/14 from http://www.spaboom.com/social-media-marketing-for-spas

Image 1 – from http://www.business2community.com/small-business/7-vital-social-media-strategies-small-businesses-0807161.

Image 2 – from http://techcrunch.com/2013/10/30/intuit-acquires-fullslate-an-online-scheduler-for-small-businesses/


One thought on “Future Implications

  1. Great post! It’s interesting to read how the massage therapy industry has evolved with social media. As a very personal service, the appointment app creates a great way to connect to you client. As mentioned Facebook is also a great way to connect to your client. As someone who is looking for a massage therapist in my area, I will turn to social media to get recommendations from friends and family.

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